B2B Marketing Manager

Summary

The IT company Andersen is looking for a B2B Marketing Manager to join its team and make a significant contribution to the development of the marketing strategy.

Andersen is a European pre-IPO software development company uniting over 3,500 top-class professionals. Today, we are working with businesses from various parts of the world, including Western Europe, the USA, and Asia. Our expertise covers FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and other industries.

Your work will be focused on strengthening the company's brand, creating marketing strategies to attract customers and ensuring effective promotion of our products and services.

Responsibilities

• Developing and executing comprehensive marketing strategies to promote CRM development services, with a strong emphasis on Salesforce solutions.
• Aligning marketing initiatives with sales objectives to drive business growth.
• Coordinating with design, sales, content, and lead generation teams to ensure cohesive campaign execution.
• Organizing webinars, workshops, and industry events to showcase our CRM expertise.
• Monitoring and analyzing lead generation metrics across various channels.
• Providing regular reports on campaign performance.
• Conducting market research to identify trends and opportunities.
• Allocating and managing the marketing budget effectively.
• Developing together with the Content Department compelling content for newsletters, social media, events, and other marketing channels.
• Developing our partnership programs.
• Assisting the broader marketing department with ad-hoc projects and initiatives as needed.

Requirements

• Marketing experience, preferably within the B2B IT sector, for 2+ years.
• Understanding of digital marketing channels, including SEO, Google Ads, LinkedIn, and email marketing.
• Analytical skills with attention to detail and a data-driven mindset.
• Solid organizational and multitasking abilities.
• Creative problem-solving skills and strategic thinking.
• Level of English – from Intermediate and above.

Desired skills

• Bachelor's degree in Marketing, Economics, Business, or a related field.
• Familiarity with the Salesforce ecosystem or experience with other CRM platforms.
• Experience in organizing online events and webinars.

Reasons to join us

• Andersen cooperates with such companies as Siemens, Johnson & Johnson, AstraZeneca, BNP Paribas, Allianz, Ryanair, TUI, Verivox, Media Markt, etc..
• For the past four years, our company has been growing annually by 60–100%, and we constantly involve top-notch specialists in our team.
• Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 17 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We are a cool young team of like-minded people communicating informally.
• You'll have a stable and competitive salary and an extensive benefits package.
• At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

Join us!