Paradox of Choice in SaaS: Why More Features = Fewer Sales

About the event

In the world of SaaS, adding features is considered progress. But cognitive psychology tells a different story. In this meetup, we will explore how feature overload can trigger decision paralysis, increase cognitive load, and ultimately reduce conversions. Using case studies and behavioral research, we will demonstrate why "less is more" is an effective strategy for increasing revenue as well as an important design principle. Attendees will leave with a practical framework for auditing their product's features and identifying those that prompt user action.

The event will be interesting for:

- Product Managers and Founders building B2B or B2C SaaS products; - Marketing and growth teams optimizing conversion funnels; - UX/UI Designers focused on reducing cognitive load; - Startup Advisors and investors evaluating product-market fit; - Anyone who's ever wondered why users aren't adopting a new feature.