26/11/2025
Hot vacancies:
When AI Helps and Hurts: A Business Analyst’s Reality Check
Caspian Plaza, 44 Jafar Jabbarly, Baku15:00 UTC
Online/Offline
English
About the event
AI is everywhere right now, but not every project really needs it. In this session, I’ll share a practical, no-nonsense view on how to understand when AI adds real business value and when it just wastes time and resources. We’ll go through real examples, failed cases, and simple frameworks that help teams avoid the “AI for the sake of AI” trap and focus on what truly drives results.
The event will be interesting for:
Business analysts, product managers, data analysts, and anyone involved in building or improving digital products who wants a grounded, realistic understanding of how to use AI effectively without the hype.
Topics and speakers
Ilaha Gurbanzada
IT Business Analyst at Kapital Bank / AI Enthusiast
15:00 UTC
When AI Helps and Hurts: A Business Analyst’s Reality Check
About the topic
Agenda: 1. The AI hype cycle: why everyone’s obsessed and how it goes wrong; 2. The illusion of intelligence: how to spot when “AI” is just a fancy label for automation; 3. Real stories: what went right, what went wrong, and what it taught us 4. The Analyst’s lens: how to translate “we need AI” into measurable business logic; 5. Reality check workshop: quick group test – does your current project really need AI?
About the speaker
Ilaha currently works at Kapital Bank as an IT Business Analyst, focusing on automation, analytics, and data-driven decision-making. She holds a master’s degree in Artificial Intelligence and has experience across multiple industries, including banking, aviation, logistics, and technology. Over the past few years, she has contributed to AI and BI projects that enhanced customer analytics, automated reporting processes, and enabled organizations to make smarter, data-driven decisions. She is passionate about connecting business goals with technical execution by creating clear strategies, measurable outcomes, and applying AI where it truly adds value rather than unnecessary complexity.
Attend our free meetup online or in person
26 November
15:00 UTC
Baku