19/11/2025
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Europe’s Next Shift: Generations, Economy, and Digital Gaps
1 Rondo Daszyńskiego St., 23rd floor, Warsaw17:00 UTC
Online/Offline
English
About the event
This session will focus on how macroeconomic and generational shifts across Europe are transforming the IT and digital services landscape. Drawing on recent EU data and economic trends, Alexander will share how demographic change, labor market dynamics, and regional inequalities affect digitalization and demand for IT solutions.
For business analysts, understanding these underlying forces is key to interpreting client needs, market readiness, and long-term product strategy. The talk bridges economics, sociology, and business analysis, showing how analysts can read the “big picture” to make smarter local decisions.
The event will be interesting for:
Business and system analysts, product owners, data analysts, and IT professionals working with European customers or products – especially those interested in how social and economic trends influence digital transformation, user behavior, and technology demand.
Topics and speakers
Alexander Malyarenko
Economist, Data Analyst, Business/System Analyst at Andersen
17:00 UTC
Europe’s Next Shift: Generations, Economy, and Digital Gaps
About the topic
Agenda: - Introduction: why analysts need to understand macro trends; - Europe’s economic reality: diverging growth and productivity patterns; - Demographic and generational shifts: aging, migration, and digital behavior; - Digital inequality: how economic context shapes IT adoption; - Implications for business analysts: seeing projects through a macro lens; - Discussion and Q&A session.
About the speaker
Alexander Malyarenko is an economist and data analyst with over 15 years of research experience in macroeconomic transformation processes in Eastern Europe and the EU. He combines academic expertise with practical work in IT as a business and system analyst at Andersen, where he helps teams navigate the intersection of technology, markets, and social trends. His analyses and publications focus on how demographic shifts, digital divides, and economic polarization are reshaping the European IT landscape, as well as why understanding these macro patterns is crucial for modern business analysts.
Attend our free meetup online or in person
19 November
17:00 UTC
Warsaw