Lead Marketing Manager

Summary

The IT company Andersen is looking for a Lead Marketing Manager to join its team and make a significant contribution to the development of the marketing strategy.

Andersen is a European pre-IPO software development company uniting over 3,500 top-class professionals. Today, we are working with businesses from various parts of the world, including Western Europe, the USA, and Asia. Our expertise covers FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and other industries.

Your work will be focused on strengthening the company's brand, creating marketing strategies to attract customers and ensuring effective promotion of our products and services.

Responsibilities

• Strategic and operational management of outbound funnels (email campaigns, outreach, social media).
• Traffic generation and retention via content, SEO, webinars, paid channels, and partner activities.
• Leading and coordinating lead generation teams and agencies.
• Planning and launching new marketing campaigns and channels.
• Analyzing performance data, running A/B tests, preparing reports.
• Contributing to high-level marketing strategy and planning.

Requirements

• Experience in marketing for 6+ years with at least 3 years in B2B marketing (preferably in IT/Tech/SaaS).
• Hands-on experience in: Outbound Marketing (outreach, cold emails, LinkedIn, cold campaigns), Inbound Marketing (content funnels, SEO, web analytics, social media marketing, webinars, media).
• Proven experience in building marketing strategies and lead generation processes (from channel to sales handoff).
• Proficiency with tools such as: LinkedIn Sales Navigator, Apollo, Reply.io, Instantly, HubSpot/Salesforce, GA4.
• Experience managing teams or contractors in inbound/outbound directions.
• Operational management skills and crisis management mindset.
• Deep understanding of marketing funnels, hypothesis testing, A/B testing.

Level of English – Intermediate or above.

Desired skills

• Experience working in US, Europe (especially DACH, UK), and MENA markets.
• Proven ability to scale inbound channels and drive organic traffic.
• Experience leading content, creative, and lead generation teams.
• CRM management skills and end-to-end marketing analytics experience.
• Experience launching product and brand marketing campaigns in B2B.

Reasons to join us

• Andersen cooperates with such companies as Siemens, Johnson & Johnson, AstraZeneca, BNP Paribas, Allianz, Ryanair, TUI, Verivox, Media Markt, etc..
• For the past four years, our company has been growing annually by 60–100%, and we constantly involve top-notch specialists in our team.
• Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 17 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We are a cool young team of like-minded people communicating informally.
• You'll have a stable and competitive salary and an extensive benefits package.
• At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

Join us!