Lead Marketing Manager

Summary

The IT company Andersen is looking for a Lead Marketing Manager to join its team and make a significant contribution to the development of the marketing strategy.

Andersen is a European pre-IPO software development company uniting over 3,500 top-class professionals. Today, we are working with businesses from various parts of the world, including Western Europe, the USA, and Asia. Our expertise covers FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and other industries.

Your work will be focused on strengthening the company's brand, creating marketing strategies to attract customers and ensuring effective promotion of our products and services.

Responsibilities

– Strategically and operationally managing outbound funnels (email campaigns, outreach, social media).

– Generating and retaining traffic through inbound marketing: content, SEO, webinars, paid channels, and affiliate activities.

– Managing and coordinating lead generation teams and external agencies.

– Planning and launching new marketing campaigns and sales channels.

– Analyzing performance indicators, conducting A/B tests, and preparing reports.

– Participating in the development and implementation of the company’s overall marketing strategy.

Requirements

– Experience in marketing for 6+ years with at least 3 years in B2B marketing (preferably in IT/Tech/SaaS).

– Experience in the US, Europe (DACH, UK) and MENA markets. Candidates with partial regional experience are welcome.

– Proven ability to scale inbound channels and drive organic traffic growth.

– Experience managing content, creative and lead generation teams.

– Proficiency in CRM management and end-to-end marketing analytics.

– Background in launching B2B product and brand campaigns.

– Strategic, results-driven approach with high autonomy and proactivity.

– Strong organizational and process management skills.

– Ability to dive deep into technical details when required.

– Analytical mindset with attention to detail and data-informed decision-making.

– Level of English – Intermediate or above.

Reasons to join us

• Andersen cooperates with such businesses as Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, Shypple, etc..
• We offer the opportunity to gain experience in developing business relationships with the world's largest brands, as well as large-scale projects using cutting-edge technologies.
• Interesting and high-profile deals, negotiation practice, and communication with C-level people.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 17 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We at Andersen have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

Join us!