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Code vs. Revenue: Bridging Tech and Business

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26/05/2026

14:00 UTC

Online

English

About the event

Join our online meetup to explore how engineering teams can create real business impact beyond just delivering code. In this session, you will learn why high speed is no longer a competitive advantage and how to align engineering work with business goals. The speaker will share a real-world case and practical approaches to improving collaboration between engineering and business teams.

The event will be interesting for:

Heads of engineering, VPs of engineering, CTOs, engineering managers, and team leads who want to better align their teams with business goals and increase their impact on company results.

Topics and speakers

Julia Kniazeva

Director of Product & Engineering, Netherlands

14:00 UTC

Code vs. Revenue? How I Bridged the Gap Between Tech and Business

About the topic

In this talk, the speaker will explain why fast delivery is no longer enough and how engineering leaders can ensure their teams are working on what truly matters for the business. Through a real startup case, you will learn how to reduce misalignment between sales and engineering, improve communication, and introduce meaningful metrics. The session will provide practical frameworks you can apply immediately to connect engineering efforts with business outcomes.

About the speaker

Julia Kniazeva is an engineering leader with over 10 years of experience across FinTech, Blockchain, Telecom, e-commerce, and SaaS. She has launched 6 products with a total valuation exceeding €1 billion and led distributed teams across 9 countries. Julia is known for bridging the gap between engineering and business and for delivering practical, case-driven talks.

Attend our free online meetup

26 May

14:00 UTC

Registration