08/07/2025
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Business Analysts and Presales: From Data to Decision
Aleja Pokoju 18B, building 3, 31-564, 4th floor, Krakow16:00 UTC
Online/Offline
English
Free
About the event
At the meetup, we will discuss how a business analyst can build trust during the presales phase, ask pertinent questions, and form compelling proposals. We will also look at how to structure artefacts and assessments in order to proactively identify project risks from the outset.
Agenda:
- Words of welcome;
- ”What Makes Your Offer Convincing: A Business Analyst’s Role in Strategic Presales” by Iryna Hurska;
- Q&A session;
- ”Structuring BA Artifacts to Assess a Project” by Vitali Birchanka;
- Q&A session;
- Networking.
The event will be interesting for:
Business analysts and other specialists involved in presales preparation. Business analysts involved in project discovery who face serious challenges in project evaluation.
Partners

Topics and speakers

Iryna Hurska
Lead IT Business Analyst at MobiDev
What Makes Your Offer Convincing: A Business Analyst’s Role in Strategic Presales
About the topic
This talk is about how business analysts can actually help succeed in presales. It’s not just about writing things down – it’s about building trust early, asking the right questions, shaping offers, and using AI in your work. Real case studies and a dose of motivation ahead!
About the speaker
Iryna is a business analyst with over 8 years in IT. She has contributed to more than 20 web and mobile projects in domains like fintech, retail, eSports, eLearning, AR, and AI – for customers from the US, the UK, Sweden, Germany, and Japan. Iryna is the creator of 'Easy BA' an educational blog for business analysts, as well as the author of the book “Business Analysis in IT – Is It Easy?” that was published in 2021. She is actively involved in presales activities and regularly shares practical content, runs workshops, and provides training for aspiring and practicing business analysts.

Vitali Birchanka
Lead Presales Business Analyst at Andersen
Structuring BA Artifacts to Assess a Project
About the topic
We'll briefly discuss the main artifacts provided by business analysts during the presale, discovery, and implementation phases, as well as how their scope can be estimated to manage related risks. Also, we’ll analyze templates of documents used at Andersen to illustrate the process.
About the speaker
Vitali has been a business analyst in IT for more than 8 years, mainly working in the healthcare, logistics, and cryptocurrency domains. He has been involved in the presales and discovery activities, processing projects from the RFx to the delivery. Also, Vitali is a mentor possessing PSPO-II and CBAP certificates.
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