21/08/2024
Hot vacancies:
Censydiam: Navigating the Complex World of Human Motivation
Andersen’s office in Minsk: Royal Plaza Business Center, Pobediteley Ave. 7a, 24th floor
15:30 UTC
Online/Offline
Russian
Free
About the event
On August 21st, Alena Kostyleva (CMO at IT-Academy) will visit Andersen's office in Minsk to tell us about Censydiam. It uses typology to systematize knowledge about a target audience and turn it into an understandable work plan. At the meeting, we'll determine who our potential consumers are, analyze their basic needs and motivations, and, of course, discuss the practical implementation of the typology.
The event will be interesting for:
Marketing managers, business analysts, sales managers, business owners, and everyone who loves their consumers.
Topics and speakers
Alеna Kostyleva
CMO at IT-Academy
15:30 UTC
Censydiam: Navigating the Complex World of Human Motivation
About the topic
Tech Talk Agenda: – Determining who our potential consumers are and why it is important to know your target audience; – Analyzing the basic needs and motivations of the target audience; – Delving into the essence of the Censydiam model and finding out how it helps to simplify the analysis and understanding of consumer motivation; – Applying this knowledge while using the Censydiam model; – Summarizing the results of the meetup, discussing key conclusions, and answering your questions.
About the speaker
Chief Marketing Officer and strategist with more than 10 years of experience in EdTech and FMCG.
Unfortunately, registration for this event is already closed. However, Andersen often organizes interesting events! Find out more information in the dedicated community!