23/01/2026
Hot vacancies:
Product-Led Growth (PLG): Implementation Specifics
16:00 UTC
Online
English
About the event
This webinar provides a practical and strategic deep dive into Product-Led Growth (PLG) as a go-to-market and scaling approach. Participants will gain a clear understanding of what PLG truly is, how it differs from Sales-Led and Marketing-Led Growth, and what product attributes are essential for success. The session will cover concrete tools, techniques, and common pitfalls encountered during PLG implementation. We will also explore how PLG fits into broader company strategy and how AI is reshaping product-driven growth models.
The event will be interesting for:
Product managers and product leaders, founders and startup executives, growth, marketing, and revenue leaders, heads of engineering and data, teams transitioning from Sales-Led or Marketing-Led models to PLG.
Topics and speakers
Vadim Rutkevich
Business Analyst at Andersen
16:00 UTC
Product-Led Growth (PLG): Implementation Specifics
About the topic
1. Understanding PLG: foundations and principles - Definition of PLG and its core philosophy; - Common misconceptions: what PLG is not and why many teams fail to implement it correctly; - PLG vs. Sales-Led Growth (SLG) and Marketing-Led Growth (MLG): when each model works best; - Must-have product, organizational, and data attributes required for a successful PLG motion. 2. Implementing PLG in Practice: From Theory to Execution - Essential PLG toolset: analytics, experimentation, onboarding; - Proven techniques for driving activation, retention, and expansion via the product; - Aligning product, marketing, and sales teams around PLG metrics; - Common implementation mistakes and how to avoid them. 3. PLG as a Strategic Growth Engine: - Integrating PLG into company and product strategy; - Measuring product growth: key metrics and decision-making frameworks; - The use of AI in PLG: personalization, automation, and intelligent user journeys.
Attend our free online meetup
23 January
16:00 UTC